Beautiful Minds

As Americans live longer and healthier lives, society needs to adjust both attitudes toward aging and the systems that support wellbeing in later life that’s why we created the Beautiful Minds campaign in partnership with life’sDHM ™.

Launched in 2010, Beautiful Minds: Finding Your Lifelong Potential is a campaign that celebrates individuals who are keeping their minds beautiful and raises awareness of the actions people can take to maintain one of the most vital parts of the body—the brain.

As part of the Beautiful Minds campaign, the National Center for Creative Aging (NCCA) and life’sDHA™ identified people 55 and over and featured them in a national photo essay exhibit showcasing women and men who are fulfilling the four dimensions of brain health — diet and nutrition, physical health, mental health and social well-being. These individuals are using their minds to do beautiful things without letting age be a barrier.

If you are interested in bringing this exhibit to your community, then give us a call at 202-895-9456.