Older Faces on Screen Draw an Overlooked Crowd

“Marigold Hotel,” a film which stars actors in their 70s and is marketed to people over 50-years-old has already brought in $100 million in ticket sales, a feat many thought unimaginable.  Hollywood has been slow to market to older demographics, but with the rise in baby boomers, studios like Fox Searchlight, the mini-studio behind “Marigold Hotel,” took a chance and are reaping the benefits.  “We felt that it was a great story, but we were also very conscious of the fact that there is a large and underserved older audience out there,” said Stephen Gilula, a Searchlight president.  “The response, which was far beyond our expectations, once again shows that there is a very diverse moviegoing audience.”
New York Times, by Brooks Barnes
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